Transformation not translation

TRANSFORMATION NOT TRANSLATION: SCIENCE COMMUNICATION IN REVERSE Unlike traditional research translation, communicating end user driven research requires beginning with a user perspective to consider why, how and when scientific knowledge will be accessed. This presentation explores ‘science communication in reverse’, how building a communication pathway early in the journey can transform how we communicate scientific knowledge to stakeholders to lift value, accessibility and impact of new knowledge. The ability to look through an end user lens is critical for science communicators who want to have an impact in helping industry and government to make more informed decisions. The presentation draws on the work of The Western Australian Biodiversity Science Institute, a collaboration mechanism that brings end users and scientists together to identify large, complex biodiversity science issues, prioritise key research questions and facilitate relevant and timely research programs.