Through a Science Lens: photographing science

This presentation will discusses visual science communication, focusing on the photography of scientists and science in action. For my Masters of Design, I am developing a practical science photography guide for scientists and science communicators to help visually communicate science. This will not only be a technical guide, but will delve into subjects like the role of photography in the public perception of science, and the application of visual semiotics to better understand what the symbols and objects/features in an image mean in terms of its communication. I will discuss how well executed images of scientists and science can be used to shape public perception, and address issues such as stereotyping and the deterioration of public trust in science and scientists. An awareness of what and how an image communicates can be invaluable in suggesting new and different narratives.