Promoting objective science in a polarised world

The threat to coral reefs from climate change has placed marine ecosystems at the forefront of the so called “climate wars”. As the nation’s tropical marine science agency, AIMS operates in a communication landscape charged with emotion and polarisation. The Great Barrier Reef has unfortunately become a symbol of the dire effects of climate change. Discussion about its health unleashes political agendas and misinformation. In this turbulent sea of fact and opinion, misinformation presents a threat, creating public uncertainty, undermining trust in science institutions and posing new challenges for communicators. The presentation of clear, objective communication is crucial for balanced news reporting and improving public understanding. Drawing from our experience in releasing a pivotal report on the Reef's coral condition, we unveil the key elements of AIMS' award-winning communication approach and highlight guidelines for promoting science in a contested information environment.